UK rules chocolate milkshake VAT free but strawberry & banana liable
Today, the UK Upper Tribunal Tax court ruled that Nestlé’s Nesquik chocolate powder milkshake was zero rated for VAT; but strawberry and banana flavor were subject to 20% standard rated VAT.
Nesquik milkshake drink powder is available in three flavours: chocolate; strawberry and banana. The chocolate flavor is based on cocoa butter which is zero rated as a food under the EU VAT Directive rules, including within the UK VAT Act. The other two flavours are powdered drinks and are an ‘excepted item’ under the Directive which must be sold with 20% VAT. Other similar excepted items include: ice lollies, frozen yoghurt, sports drinks, crisps, pet food and most confectionary not wholly or partially covered in cocoa-based chocolate.
Nestlé argued that all their drinks encouraged the consumption of milk. Under the UK VAT Act, milk beverages and preparations are zero rated. Secondly, that Nesquik is merely an addition to an existing zero-rated beverage, milk, as is not in itself a beverage to be judged separately for VAT rating. Curiously, Nestle did not attempt the fiscal neutrality argument and consumer perception test, which would have sort to show that similar goods should be taxed in the same way.
The ruling will add £0.60 tax to the average tub of £3 Nesquik 500g milkshake powder. The case may cost Nestle at least £4million. Today’s ruling upheld a First Tier Tribunal 2016 decision.
Richard Asquith, VP Global Indirect Tax, tax automation firm Avalara commented:
“The UK is bound by EU VAT rules until Brexit. Although the potential two-year transition could extend this to 2021. Until this, such oddities will continue. For example, Jaffa cakes are classified as a cake, so zero rated, rather than a 20% biscuit. This was based on a similar 1991 tax court ruling.
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